Photo booth software with no event limits

Most photo booth software is priced by how much of it you are allowed to use at
once. The usual unit is the active event, and the usual shape is a ladder:
cheapest tier lets you have two running, the next four, and so on up.

On the day you subscribe, that looks like a generous allowance. It is not a
number you can evaluate until you are busy, which is the problem with it.

What does an active event cap actually mean?

This is the part worth getting precise, because it is easy to read the caps as
worse than they are and just as easy to read them as harmless.

A cap on active events is not a cap on events per year. You can usually run
as many jobs as you like over twelve months. What you cannot do is have more
than a set number of them open at the same time.

That sounds fine, because you only stand at one booth at a time. The trouble is
that an event is not finished when the party is.

How long does an event stay open?

Think about when a job actually closes.

The party ends at midnight. The clips still have to finish uploading, which on
venue wifi can mean the following morning. Then the client wants the gallery.
Then they want a couple of clips re-sent because their cousin lost the link.
Then you keep it open a fortnight because experience says somebody always asks.

That job occupies a slot for two weeks. It occupied the booth for four hours.

Now put four of those in the same fortnight, which is what a good December
looks like, and a cap of two means you are closing out a wedding you have not
finished delivering so that you can set up for a work party. The cap did not
stop you taking the booking. It arrived afterwards, as admin, on your busiest
week of the year.

Why do the caps exist?

Not as a trick. Active events are the closest thing this software has to a
usage meter, so pricing against them lets a company charge a hobbyist less than
a company running six booths. That is a reasonable thing to want.

It is worth understanding rather than resenting, because it tells you what the
tiers are really sorting. They are sorting you by how busy you are, and the
price of being busy is a step change rather than a gradual increase.

Where the market sits

Touchpix, the most established app in this category, caps concurrent active
events on every tier: two at PhotoPass, four at MultiPass, eight at MultiPass
Pro and twelve at MultiPass Enterprise. Their entry tier also has no video
features, so for 360 video the real starting point is their second tier rather
than the headline one. Their prices are published in Australian dollars.

That is a coherent product for a company running several booth types. If you
also run mirror booths and DSLR booths, the ladder is buying you breadth, and
breadth is genuinely what they are good at.

Logibooth does not cap events at all. Not on Pro, and not on the free tier
either. Unlimited events, unlimited booths, unlimited clips. Our prices are in
US dollars, and there is one Pro price rather than a ladder, because there is
nothing to sort operators into.

We are not claiming that makes us better software in general. It makes the
pricing simpler, and it means a busy month costs the same as a quiet one.

What should you ask before you subscribe?

Three questions, and the answers should be specific.

Is the limit on active events or on events per year? These are very
different and the marketing rarely distinguishes them.

When does an event stop counting against the cap? When the party ends, when
the clips upload, or when you archive it manually? This is the answer that
decides whether the cap bites.

What happens when I hit it? Blocked from creating a new one, forced to
archive an old one, or an automatic upgrade charge? All three exist.

The honest summary

If you run a handful of events a year, an event cap will never touch you and
you should ignore this entire article.

If your season has a peak, the cap is a real constraint, and it will find you
in the fortnight when you have the least time to deal with it. That is the only
time it matters, which is exactly why it is so hard to price when you are
comparing tiers on a quiet afternoon.

For what our free tier includes and where it stops, see
is there a free 360 photo booth app.