Running a 360 booth at a corporate event

Corporate work pays better than weddings and most operators are worse at it,
because they run it like a wedding with a different logo.

The difference is not the equipment. It is what the booth is for. At a wedding
the clip is the product: a keepsake, made for the people in it. At a corporate
event or a brand activation, the clip is the bait. The product is whatever
the client is actually measuring, and if you do not know what that is, you are
selling entertainment to someone who is buying marketing.

What is the client actually measuring?

This is the first question, and asking it is most of what separates a supplier
from a partner.

Attention. A conference stand that needs people to stop walking past. The
booth is a crowd magnet and success looks like a queue.

Contacts. A trade show wanting to know who engaged. Success is a list they
can follow up.

Reach. A brand launch wanting their logo travelling home in the camera roll
of everyone who used it. Success is clips posted with the branding intact.

Staff experience. A Christmas party or an internal event, which is the one
closest to a wedding and should be run like one.

These lead to different setups. A stand chasing contacts needs the capture flow
polished and the queue moving. A brand launch needs the overlay artwork
perfect and cares less about who anybody is. Getting this wrong is invisible on
the night and obvious in the debrief.

Whose branding goes on the clips?

At a wedding your clips can carry your own mark. At a corporate event that is
usually unacceptable, and rightly so. The client is paying for their brand to
travel, not yours.

This is the one part of a corporate booking that genuinely needs a paid plan.
Removing the watermark, putting a logo on the clips, and baking the client's
own full-frame overlay artwork are what Logibooth Pro changes. Everything else
in this article, including all the data handling below, is free on every plan.

Two practical points that cost operators jobs:

Get the artwork early and get it right. A full-frame overlay is designed
against a fixed shape, and a design made for one clip shape does not survive
being used for the other. Decide the shape before the artwork is made rather
than after. Portrait or landscape
covers the decision and
designing an overlay
covers the safe areas.

Ask for brand guidelines, then follow them. Marketing teams have rules
about their logo, and a clip that breaks them is a clip they cannot use. This
is a five minute question that makes you look professional.

How long do you have to hand over the contacts?

If the client wants a list, there are three things to get right.

Consent is not a formality. Guests are handing over contact details to a
company, and they need to know who is getting them and why. The app records
consent alongside the contact for exactly this reason, and a corporate client
with a compliance team will ask about it.

The requests are follow, contact and review. At a corporate event the
contact request is the one that matters, and the review request usually is not
appropriate. Turn off what you are not using rather than asking for everything.

Guest contact details are kept for 14 days, and that window is fixed. This
is the operational fact that catches people. If your client wants the list, you
export it and hand it over inside that fortnight. Do not finish an activation,
invoice a month later, and then go looking for the data. Export it the week of
the event, every time.

Why does connectivity matter more at a corporate event?

At a wedding, patchy wifi means clips deliver late. Annoying, recoverable.

At a corporate event where the client is paying for contacts, it is worse than
that. With no internet, guests still get their clips, but typed contact
details are not saved. The entertainment survives and the thing the client is
actually buying does not.

So at any event where contacts are the point, treat connectivity as part of the
brief rather than as a venue detail. Ask about the corner the booth is in, test
it during setup, and have a plan.
Running a booth with no wifi covers
what to decide in advance.

How is the timing different from a wedding?

Weddings drift. Corporate events do not.

The window is fixed and often short. A two hour drinks reception means two
hours, and your peak is the whole thing rather than a wave after the first
dance.

Load-in is scheduled and often early. Bigger venues will give you a slot
and expect you to use it.

There is usually a run sheet, and you can ask for it. Use it. Know when the
keynote is, because that is when nobody is at your booth and when noise is a
problem.

Someone is accountable for the event. Find them, introduce yourself, and
tell them where you will be. They are managing twenty suppliers and will
remember the one who made it easy.

Most of the venue side is shared with every other event type and is covered in
what venues ask for, and what to ask them.
Corporate venues simply ask for more of it, earlier.

What should you send afterwards?

The debrief is where the rebooking is decided, and most operators skip it.

Send the clips promptly. Send the contact list, inside the window. And send one
short note saying what happened: roughly how busy it was, what guests responded
to, what you would change next time.

That last part costs you ten minutes and is the difference between a supplier
who ran a booth and a partner who ran an activation. Marketing teams write
their own internal debriefs, and being useful in someone else's report is how
you end up in next year's budget.

The short version

Find out what the client is measuring, put their brand on it rather than yours,
treat consent and connectivity as part of the job, and get the data out inside
the fortnight it exists.

Then tell them how it went. Weddings are won on the night. Corporate work is
won in the week afterwards.